Description: The first two ads are for social media and the third one is for print. In all of the designs, I tried to find a background with a whole bunch of books, so it does go along with the message. In addition, I played around with the different fonts. All of the have been done in Canva
Chapter 3. Design Elements, Design Principles, and Compositional Organization.
1. Name the design principle that distorts realistic relationships for visual effect and emphasis.
Method for “arranging things better”
2. Name the three building blocks of design that pertain to form.
Point, line, and plane
3. Describe the eight organizational systems that apply to typography.
Black letter: Blackletter was the medieval model for the first movable types.
Humanist: Humanist fonts are also referred to as Venetian, because they were developed in and around Venice in the mid-15th century.
Old style: Old style fonts, also known as Garalde fonts, are the next leap in font design, and their stylistic developments were driven by the technological advancement of presses and the improved skills of punchcutters.
Transitionals: A few centuries later, font design was again refined, and this time the impetus came from France and the Enlightenment movement. Fonts were created along the rationalist principles of the times.
Modern: Modern fonts are also known as Didones and take the contrast started by the transitional fonts much.
Egyptians: Egyptian is also known as slab serif, square serif, or mechanical.
Italics: Italics, first designed in the 1500s, have evolved to become part of a font ‘family’ and were at one time a separate category.
Sans Serif: Sans serif fonts have existed since ancient times, but it was only in the late 19th century that font designers began to consider removing serifs and letting the letterforms stand on their own.
4. What are two typographic categories?
Serif Fonts and Sand Serif Fonts
5. How many levels of visual hierarchy are needed for hierarchy to exist?
A good strategy to follow with text design is to apply three levels of typographic hierarchy.
Title
The function of a title is to attract the reader to the content of the text block. Often, the title is visually ‘flavourful’ and possesses a strong visual dynamic and energy.
Subtitle
Second-level typography gives the reader the ability to distinguish between types of information within the text block. This level of type includes subheads, pull quotes, captions, and anything else that can help detail and support understanding of the text-block information.
Text block
The text block is the content. As opposed to the ‘display’ function of the title and subtitle, the function of the text block is to make the content legible and easy to digest visually. Readers should be able to decide if they want to read this level based on primary (title) and secondary (subtitle) type levels.
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